Evaluative Discourse Metaphor in Online Communities ISBN:9789027228239
学術書籍 言語学 (John Benjaminsシリーズリスト) 偽情報とナラティブを談話分析から読み解く
学術書籍 言語学 (John Benjaminsシリーズリスト) Discourse Approaches to Politics, Society and Culture
Evaluative Discourse Metaphor in Online Communities
数量
Description
This monograph introduces the Evaluative Discourse Metaphor model, which argues that participants in public and semi-public online discourse (re)use evaluative metaphors to construct and maintain communities. We explore how such metaphors trigger others with similar forms, though not necessarily the same evaluative targets, generating discourse spaces unified by a shared evaluative ethos. The model draws on a discourse-based view of metaphor, Hallidayan metafunctions, Du Bois’s stance triangle, and insights from computer-mediated communication, with a focus on affordances and community-building. We define or redefine key concepts including single evaluative metaphors, metaphorical complexes, triggers, bondicons, and chains. Rather than departing from existing literature, we integrate it into a framework valuable to scholars in metaphor studies, digital ethnography, discourse analysis, and online communication.
Contents:
Chapter 1. Introduction | pp. 1–10
Chapter 2. Metaphor and evaluation in discourse | pp. 11–59
Chapter 3. Online discourse, evaluation, and communities | pp. 60–81
Chapter 4. An overview of the EDM model and methodology | pp. 82–106
Chapter 5. Single evaluative metaphors | pp. 107–138
Chapter 6. Metaphorical complexes and building resonances | pp. 139–196
Chapter 7. Building communities through metaphorical play and metaphorical chains | pp. 197–229
Chapter 8. Conclusion, extensions and theoretical discussions | pp. 230–255